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Jeff Herrington Communications
1939 Mayflower St.
Dallas, TX 75208

+1.214.948.7954
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Writing Samples

Taking Excellence to Higher Levels
Published in the JD Journal
Deere and Company
(The opening paragraphs of a 1,200-word article)


Have you recently converted a spare room in a home office? Completely remodeled an out-of-date kitchen? Organized all the tools in your garage?

If so, you probably invested a good amount of time considering how the change would make it easier for you to be more productive, while meeting the needs of family members and others.

The many businesses within John Deere also recognize the value of updating and streamlining how they meet customer needs. Thanks to a new methodology called Business Process Excellence, employees throughout Deere are finding it easier to create innovative and cost-effective work processes.

Known as BPE, Business Process Excellence is one of four major initiatives set forth by the Executive Quality Council. Together the initiatives help insure the ongoing pursuit of business excellence and take the company to higher levels. Business Process Excellence uses a two-phase process known as AIM and IMPACT. Here's how it works:

Managers use the AIM phase when comparing current and emerging customer needs with business objectives and what processes are necessary to close the gaps.

The acronym AIM comes from the three steps of aligning